Rich AF cover

Rich AF

The Winning Money Mindset That Will Change Your Life

byVivian Tu

★★★★
4.15avg rating — 8,778 ratings

Book Edition Details

ISBN:0593714911
Publisher:Portfolio
Publication Date:2023
Reading Time:8 minutes
Language:English
ASIN:0593714911

Summary

Vivian Tu wasn't just a Wall Street rookie; she was a trailblazer in a world that often felt like a boys' club. Her financial baptism by fire led her to uncover the untold truths of wealth-building—truths she now eagerly shares with readers in "Rich AF." This book is your invitation to the high-stakes arena of financial literacy, where Vivian stands as your personal coach, shattering myths and revealing the savvy secrets that the affluent instinctively wield. From the hustle of trading floors to the serenity of financial freedom, Vivian's candid guidance equips you to think like the rich and craft a bespoke financial roadmap. Designed for anyone ready to transform their financial future, this guide is your ticket to mastering money, maximizing investments, and securing the kind of wealth that lasts a lifetime. Step into a mindset of abundance with Vivian Tu as your fearless financial friend.

Introduction

Have you ever felt like money is this mysterious force that everyone else seems to understand, but you're left guessing? You work hard, you try to save, yet somehow financial freedom feels like it's reserved for other people. The truth is, the rules of money aren't taught in school, and the wealthy have been passing down financial strategies within their circles for generations while the rest of us are told to just work harder and spend less on coffee. But what if I told you that building wealth isn't about being born into money or having some special talent? What if the path to financial independence is actually a learnable system, one that you can master regardless of your starting point? The journey to becoming truly financially free begins with understanding that money is a tool, and like any tool, once you learn how to use it properly, it can work for you instead of against you.

Master Your Money Mindset and Break Financial Barriers

Your relationship with money begins in your mind, and most of us carry invisible barriers that sabotage our financial success before we even start. The wealthy understand something crucial that others miss: money is simply a tool, not a measure of your worth or a source of shame. These limiting beliefs often stem from childhood experiences and family patterns that we unconsciously carry into adulthood. Consider Vivian's story of growing up in a household where her father refused to fill out the FAFSA form for college financial aid, convinced it would hurt her admission chances. This seemingly small decision revealed a deeper pattern of fear-based thinking around money—the kind of scarcity mindset that keeps families struggling unnecessarily. Her father's conspiracy theory about financial aid wasn't based on facts, but on the anxiety and mistrust that poverty breeds. The transformation came when Vivian realized that these inherited money beliefs were holding her back. Instead of accepting her family's financial fears as truth, she began questioning every assumption. She discovered that wealthy people don't hoard cash or avoid financial systems—they understand and leverage them. This shift from scarcity to abundance thinking became the foundation of everything that followed. To master your money mindset, start by examining your earliest money memories. What messages did you absorb about wealth, spending, and financial security? Write down three limiting beliefs you hold about money, then challenge each one with evidence. Replace "I'm bad with money" with "I'm learning to make better financial decisions." Transform "There's never enough" into "I can create more opportunities." Remember, your current financial situation is not your permanent identity—it's simply your starting point.

Build Your Income Empire Through Strategic Value Creation

While budgeting and saving matter, the fastest path to financial freedom runs through increasing your earning power. The wealthy focus relentlessly on growing their income rather than just cutting expenses, and this shift in priority changes everything. Your earning potential is the foundation of all wealth building, yet most people accept whatever salary they're offered and never negotiate again. Vivian's career transformation illustrates this principle perfectly. Working as a trader on Wall Street, she earned a decent salary but felt trapped in a system that didn't value her contributions. Instead of accepting her circumstances, she began documenting her achievements in what she calls a "Brag Book"—a detailed record of every project completed, problem solved, and value created. When promotion discussions arose, she wasn't just another employee asking for more money; she was a professional presenting concrete evidence of her worth. The breakthrough came during a performance review when Vivian confidently presented her documented contributions and requested a specific salary increase. Her manager, impressed by her preparation and clear value proposition, not only approved the raise but began viewing her as leadership material. This wasn't luck—it was strategy. She had transformed herself from someone hoping for recognition into someone demanding fair compensation based on measurable results. Building your income empire starts with treating yourself like a business. Create your own Brag Book by documenting every achievement, no matter how small. Research market rates for your skills and experience. Practice articulating your value in concrete terms—not "I work hard" but "I increased efficiency by 15% and saved the company $50,000." Schedule regular conversations with your manager about growth opportunities, and always come prepared with specific examples of your contributions. Remember, if you don't advocate for your worth, nobody else will.

Create Wealth Through Smart Investing and Compound Growth

Investing isn't gambling or a privilege reserved for the wealthy—it's the fundamental mechanism by which money grows over time. The sooner you understand this, the sooner you can put your money to work for you instead of the other way around. Yet this is the area where most people feel the most intimidated, often letting fear prevent them from building long-term wealth. Vivian learned this lesson the hard way during her Wall Street internship. Convinced she had insider knowledge after researching biotech companies, she invested $4,000 in a single stock that seemed like a sure winner. When the company's flagship drug failed clinical trials, she lost half her money in a single day. This expensive lesson taught her that successful investing isn't about picking winners—it's about building diversified portfolios that capture overall market growth. The real transformation happened when she stopped trying to be clever and started being systematic. Instead of chasing hot stocks or cryptocurrency trends, she began investing in broad market index funds that track the performance of hundreds of companies. She set up automatic transfers to her investment accounts, treating investing like a non-negotiable bill. Over time, this boring but consistent approach began generating real wealth, proving that patience beats speculation every time. Your investment strategy should be simple and sustainable. Start by opening a retirement account through your employer if available, especially if they offer matching contributions—that's free money you can't afford to ignore. If you don't have access to employer-sponsored accounts, open an IRA with a reputable brokerage. Begin with target-date funds or broad market index funds that require no special knowledge or ongoing management. Set up automatic monthly transfers, even if you can only start with $50. The key is consistency, not perfection. Time is your greatest asset in investing, so start now with whatever amount you can afford, then increase your contributions as your income grows.

Summary

Financial freedom isn't about having millions in the bank or retiring early—it's about having enough resources to make choices based on your values rather than your fears. When money stops being a source of stress and becomes a tool for creating the life you want, you've achieved something more valuable than wealth: you've gained control. As Vivian discovered, "You don't just owe it to yourself to get Rich AF. We all owe it to each other." True financial empowerment creates ripple effects that extend far beyond your personal bank account. The path forward is clear: examine and upgrade your money mindset, focus relentlessly on increasing your income, and put your money to work through consistent investing. Start today by choosing one area to focus on, whether it's negotiating a raise, opening an investment account, or simply changing how you think about money. Your future self will thank you for taking action now rather than waiting for the perfect moment that never comes.

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Book Cover
Rich AF

By Vivian Tu

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