Vivian Tu

Vivian Tu, an astute financial strategist and visionary entrepreneur, began her illustrious career as an equities trader at J.P. Morgan, where she deftly navigated the complexities of the Industrials, Materials, and Energy sectors. Her tenure there refined her acumen in financial markets, particularly through her involvement with the Risk Arbitrage team, which honed her expertise in Event Driven Special Situations. This formidable foundation in finance subsequently propelled her into the realm of strategic marketing at BuzzFeed, where she excelled as a Strategy Sales Partner, crafting innovative multi-channel campaigns for prominent brands. Residing in the vibrant tapestry of New York City, Tu is as likely to be found savoring a slice at Scarr’s pizza on the Lower East Side as she is to be seen briskly pacing the West Side Highway. Among her distinguished contributions to the field of personal finance is her book, "Rich AF: The Winning Money Mindset That Will Change Your Life," a work that has resonated profoundly with readers seeking empowerment through financial literacy. This publication encapsulates her philosophy of transforming one’s fiscal outlook and has garnered attention for its pragmatic approach to achieving monetary success. While specific accolades for this book are not documented, its impact on readers underscores Vivian Tu’s role as a transformative figure in financial education. Vivian Tu’s writing is characterized by its clarity and motivational tone, offering readers not only insights into financial strategies but also a compelling call to action for personal empowerment. Her ability to distill complex financial concepts into accessible and engaging narratives positions her as a pivotal voice in the arena of personal finance. Through her endeavors as the CEO and Founder of Your Rich BFF Media LLC, she continues to influence and inspire a broad audience, championing the cause of financial independence with both authority and approachability.