Adam Alter

Adam Alter, an esteemed expert at the intersection of marketing and psychology, holds a distinguished position as an Associate Professor at New York University’s Stern School of Business. Originally hailing from Australia, Alter's academic journey took him from the University of New South Wales, where he earned a Bachelor of Science with top honors, to the prestigious halls of Princeton University for his M.A. and Ph.D. His research and insights, shaped by an early fascination with human behavior, have earned him a place among Poets and Quants’ “40 Most Outstanding Business School Professors under 40 in the World.” Alter's literary contributions, notably "Drunk Tank Pink," "Irresistible," and "Anatomy of a Breakthrough," have garnered significant acclaim, cementing his reputation as a leading commentator on contemporary psychological phenomena. "Drunk Tank Pink," a New York Times bestseller, delves into the subtle, often surprising forces that influence our thoughts and actions, while "Irresistible" explores the pervasive allure of modern technology and its capacity to entrap us in compulsive habits. His latest work, "Anatomy of a Breakthrough," offers a roadmap for overcoming stagnation in pivotal moments of life. Each book reflects Alter's profound ability to distill complex psychological concepts into engaging narratives. Renowned for his incisive writing style, Alter blends empirical rigor with accessible prose, making his work indispensable to both scholarly and mainstream audiences. His contributions extend beyond the written word; he has shared his insights at prestigious venues like the Cannes Lions Festival of Creativity and through influential publications such as The New York Times and The Atlantic. As a venerated voice in behavioral psychology and marketing, Alter continues to shape how we comprehend the profound yet often unseen influences on human behavior.