Alexandra Watkins

Alexandra Watkins, a trailblazer in the realm of branding and nomenclature, embarked on her professional journey as an advertising copywriter, honing her craft at prestigious agencies along the West Coast, including a notable tenure at Ogilvy and Mather. Her distinctive flair for language propelled her career forward, culminating in the establishment of her own naming consultancy, Eat My Words. It was an early project with Gap that ignited her passion for the art of naming, leading her to carve a niche as an expert in crafting memorable brand names. Her unconventional path included a serendipitous entry into the industry via a Match.com date with a Landor representative, a pivotal moment that set the stage for her future success. Watkins is best known for her acclaimed book, "Hello, My Name Is Awesome: How to Create Brand Names That Stick," which encapsulates her expertise in developing captivating and enduring brand identities. Through this work, she offers invaluable insights into the principles and creative processes behind effective naming strategies. Her book has established her as a thought leader in the field, attracting attention from respected business publications such as The Wall Street Journal, Inc., and Entrepreneur, where her insights are frequently sought. With a signature style characterized by wit and creativity, Watkins has become a sought-after speaker at esteemed institutions including the Stanford Graduate School of Business and the USF School of Management. Her contributions to the field of branding extend beyond the written word, as she continues to inspire and educate audiences with her engaging presentations and workshops. Watkins' legacy in the world of naming is marked by her ability to transform the mundane into the memorable, leaving an indelible mark on products and brands across a diverse array of industries.