Allen Gannett

Allen Gannett stands as a prominent figure in the nexus of creativity and data-driven marketing. An American entrepreneur and author, Gannett's career was notably shaped by his founding of TrackMaven, a renowned marketing analytics platform that attracted illustrious clients such as Microsoft, Marriott, and Saks Fifth Avenue. His innovative spirit persisted when TrackMaven merged with Skyword in 2018, where he continues to exert influence as Chief Strategy Officer. Garnering recognition as an influential voice in his field, Gannett has been celebrated on the "30 Under 30" lists of both Inc. and Forbes. Gannett's literary contribution is encapsulated in his acclaimed book, "The Creative Curve: How to Develop the Right Idea at the Right Time," released in June 2018 by Currency, a division of Penguin Random House. This insightful work demystifies the art of innovation, arguing that creativity is not solely the domain of the naturally gifted, but a skill that can be cultivated systematically. "The Creative Curve" has resonated with a global audience, securing features on CNBC, Forbes, and various top-tier podcasts. Its international appeal is further underscored by translations into seven languages, marking it as a seminal work in understanding the dynamics of creativity. Gannett's writing is distinguished by its accessibility and depth, interweaving empirical research with engaging anecdotes to challenge conventional perceptions of creative genius. His contributions extend beyond the written word as he pens thought-provoking articles for FastCompany.com, where his articulate exploration of creativity and business continues to enlighten a diverse readership. Through his multifaceted endeavors, Allen Gannett emerges as a leading voice in the synthesis of creative theory and practical application, offering invaluable insights into unlocking human potential.