Ayelet Fishbach

Ayelet Fishbach, PhD, stands as a prominent figure in the realm of psychology, holding a prestigious position at the University of Chicago Booth School of Business. With a deep-seated commitment to understanding the intricate mechanisms of human motivation, her illustrious career is marked by a tenure as the past president of the Society for the Study of Motivation. Her scholarly contributions, which encompass over a hundred articles in esteemed psychology and business journals, underscore her status as a leading authority in her field. Among her notable works is the critically acclaimed "Get It Done: Surprising Lessons from the Science of Motivation," a book that distills her extensive research into actionable insights for individuals seeking to enhance their productivity and purpose. Her work has garnered numerous accolades, including the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, as well as the Fulbright Educational Foundation Award. These honors reflect her profound impact on the academic community and beyond. Fishbach's writing is characterized by its analytical depth and clear articulation of complex psychological concepts, making her a captivating voice in the study of motivation. Her contributions extend beyond academia, as her findings frequently capture the attention of major media outlets such as The New York Times, The Wall Street Journal, CNN, and NPR. Through her research and writing, she continues to inspire individuals and organizations to harness the science of motivation for transformative change.