Bernadette Jiwa

Bernadette Jiwa, an Irish Australian author, has deftly woven her cultural heritage into a career marked by insightful storytelling and strategic thinking. Her journey from the vibrant streets of Dublin to the sunlit shores of Australia has imbued her work with a distinct narrative voice that resonates with readers across continents. Before delving into fiction, Jiwa carved a niche in the realm of business storytelling, offering profound insights into brand narratives and consumer engagement. Among her celebrated works, "Meaningful: The Story of Ideas That Fly" and "The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One" stand out as pivotal contributions to entrepreneurial literature. These books, lauded for their innovative approach to branding, explore the power of storytelling in creating meaningful connections between businesses and their audiences. Jiwa's foray into fiction with "The Making of Her" and "Every Shade of Love" showcases her versatility and deep understanding of human relationships, earning her a place in the contemporary literary landscape. Jiwa's prose is characterized by its clarity and emotional depth, seamlessly blending analytical acumen with narrative flair. Her works frequently delve into the intricacies of identity and belonging, reflecting her own experiences across two cultures. Through her writing, she not only imparts valuable lessons in branding and storytelling but also enriches the broader discourse on the human condition, establishing herself as a significant voice in both business and literary circles.