Charlotte Cramer

Charlotte Cramer, a dynamic force in the realms of strategy and social entrepreneurship, has carved a unique niche as a thought leader and visionary. With a background that spans neuroscience research and impactful consultancy, she has worked alongside titans such as VICE, Google.org, Facebook, and Unilever, bringing a fresh perspective to the intersection of purpose and business. In 2015, her innovative spirit led to the co-founding of CRACK + CIDER, a groundbreaking initiative lauded by The Guardian, BBC News, and Fast Company for its novel approach to supporting the homeless. Her dual residences in Los Angeles and Lisbon serve as a backdrop to her continuous exploration of new projects and passions, whether she's sipping coffee or catching waves. At the heart of Cramer's literary contributions is "The Purpose Myth: Change the World, Not Your Job," a compelling examination of how individuals can effect meaningful change within their existing spheres rather than seeking external validation through career shifts. This work has resonated deeply with readers and has positioned her as a significant voice in contemporary discussions on purpose and fulfillment. Her articulate advocacy for creativity and purpose has earned her speaking engagements at prestigious venues such as SXSW, Cannes Lions, UCLA, and Soho House, where she inspires audiences to embark on their own transformative journeys. Cramer's writing is distinguished by its incisive analysis and empathetic understanding of the human condition. She expertly blends empirical insights with poignant narratives, crafting a style that is both intellectually rigorous and accessible. Through workshops that have engaged over a thousand teams, she has not only disseminated her ideas but also catalyzed action, encouraging others to initiate Purpose Projects of their own. Charlotte Cramer's contributions extend beyond literature and into the broader discourse on societal change, making her a pivotal figure in the ongoing dialogue about personal and collective betterment.