Erica Schultz

Erica Schultz, a distinguished figure in the realm of sales and marketing, stands at the helm of the Boston-based RAIN Group, where she orchestrates the company's innovative strategies and growth initiatives. With a robust foundation in business administration from Boston University, Erica's career has been marked by her profound ability to translate complex sales research into actionable insights. Her leadership at the RAIN Group Center for Sales Research has been pivotal since its inception in 2005, driving the exploration of buyer and seller dynamics and shaping the discourse in the field. Among Erica's literary contributions, her book "Not Today: The 9 Habits of Extreme Productivity" has garnered significant attention, epitomizing her expertise in enhancing productivity and efficiency. Her writings, including widely circulated reports like "The Extreme Productivity Benchmark" and "Top Sales Leadership Challenges and Priorities," have made substantial impacts, with thousands engaging with her insights to revolutionize their sales strategies. Her work has been featured in prominent publications such as Entrepreneur and People Magazine, underscoring her influence and authority in the industry. Erica's writing style is characterized by its clarity and precision, reflecting her deep understanding of productivity and sales leadership. Her works delve into the intricacies of motivation and efficiency, offering a roadmap for professionals aiming to excel in competitive environments. Beyond her written contributions, Erica is celebrated for her commitment to the community, evident in her involvement with the Ethan M. Lindberg Foundation. Whether she's skiing the slopes or unwinding by the serene waters of Southern Maine, Erica Schultz continues to inspire with her dynamic presence and unwavering dedication to empowering others.