Herb Cohen

Herb Cohen, an esteemed American negotiator and consultant, has left an indelible mark on the art of negotiation over the past three decades. His expertise has been sought in high-stakes situations that range from corporate takeovers to delicate hostage situations. Cohen's influence extends to a diverse clientele, including prominent business leaders, sports and theatrical agents, Fortune 500 companies, and key governmental bodies such as the Department of State and the CIA. His early career was shaped by his service with the U.S. Army during the Cold War, stationed on the East-West border in Germany, a formative experience that honed his strategic thinking and negotiation skills. Among his literary contributions, "You Can Negotiate Anything" stands out as a seminal work in the field. This book, which captivated readers and secured a spot on the New York Times bestseller list for nearly a year, has been translated into thirty languages, underscoring its global impact. In this influential text, Cohen demystifies negotiation by breaking it down into accessible principles, an approach that has resonated with audiences worldwide. His subsequent publication, "Negotiate This! By Caring But Not T-H-A-T Much," further solidifies his reputation as a leading voice in negotiation strategy, blending insightful analysis with a touch of humor. Cohen's writing style is characterized by its clarity, wit, and pragmatic approach, making complex negotiation tactics accessible to a broad audience. His work frequently explores themes of power dynamics, strategic communication, and the psychology of persuasion. By combining his vast practical experience with a keen understanding of human behavior, Herb Cohen has significantly contributed to the discourse on negotiation, establishing himself as a distinguished figure in the field. His teachings continue to influence both educational institutions and professional circles, ensuring his legacy endures in the art of negotiation.