Lisa Cron

Lisa Cron, a distinguished story coach and compelling speaker, has carved a niche in the literary and educational realms with her groundbreaking exploration of narrative's power. Her professional journey is as diverse as it is impressive, having served in the publishing world with tenures at W.W. Norton and John Muir Publications. As an agent at the Angela Rinaldi Literary Agency and a producer for Showtime and Court TV, she honed her storytelling acumen. Her expertise further extends to consultancy roles at Warner Brothers and the William Morris Agency. Since 2006, she has imparted her knowledge as an instructor at the UCLA Extension Writers' Program and has enriched the curriculum of the School of Visual Arts MFA program in Visual Narrative in New York. Cron's seminal works, including "Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence," and "Story Genius," have reshaped how writers and creatives perceive the intricacies of storytelling. Her insights into the cognitive processes behind narrative engagement earned her a TEDx platform at Furman University in 2014, where she elucidated the brain's innate craving for story. Her latest endeavor, "Story or Die: Why Story is the Only Way to Engage, Persuade and Inspire – and How to Use Brain Science to Create One that Will," expands her audience to encompass leaders and organizations, underscoring the universal applicability of her storytelling philosophy. Renowned for her ability to distill complex concepts into accessible insights, Cron's writing style combines analytical rigor with a profound understanding of narrative's emotional resonance. She empowers writers, business leaders, and educators to harness the transformative potential of stories, driving them to inspire action and effect change. Whether guiding authors to craft compelling novels or advising nonprofits in their mission to galvanize communities, Lisa Cron remains a pivotal figure in the art and science of storytelling. Her contributions continue to illuminate the pathway for those eager to wield narrative as a catalyst for personal and collective evolution.