Matt Britton

Matt Britton, a luminary in the advertising realm, has carved a distinctive niche as a visionary in social media marketing, particularly through his astute understanding of the Millennial demographic. As the founder and CEO of the renowned New York-based agency MRY, formerly Mr Youth, Britton has been instrumental in reshaping how global brands engage with the ever-evolving youth market. Since its inception in 2002, MRY has burgeoned from a fledgling startup into a formidable enterprise with a global workforce exceeding 400, collaborating with prestigious clients like Procter & Gamble, Microsoft, Coca-Cola, and Visa. His leadership has not only led MRY to be honored as "Social Media Agency Of The Year" by Mashable but also earned it a spot among Fast Company's "10 Most Innovative Companies in Advertising." Britton's literary contributions are epitomized by his acclaimed work, "YouthNation: Building Remarkable Brands in a Youth-Driven Culture," which delves into the intricacies of navigating and capitalizing on the vibrant energy of youth culture. This seminal book has resonated with industry leaders and marketers alike, offering profound insights into crafting brand narratives that resonate with younger audiences. Through "YouthNation," Britton articulates a compelling vision for the future of marketing, underscoring the pivotal role that Millennials and subsequent generations play in shaping consumer landscapes. In addition to his achievements in marketing and literature, Britton has emerged as a preeminent thought leader, frequently sharing his expertise at conferences and in media appearances on platforms such as The Daily Show with Jon Stewart and CNBC's Power Lunch. His writing style, characterized by clarity and incisive analysis, reflects his deep commitment to understanding and engaging with the youth culture. A graduate of Boston University's College of Communication, Britton continues to influence the field with his innovative perspectives and unwavering dedication to bridging the gap between brands and the dynamic Millennial audience.