Nir Eyal

Nir Eyal, a distinguished thinker and writer, has emerged as a pivotal figure in the intersection of psychology, technology, and business. With roots in both academia and real-world application, Eyal has imparted his insights at esteemed institutions such as the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. His diverse background and profound understanding of human behavior have enabled him to influence how individuals and companies alike perceive productivity and habit formation. Eyal's literary contributions are best encapsulated in his acclaimed works, "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." "Hooked," a finalist for the 2014 Goodreads Choice Awards, delves into the mechanics behind addictive product designs, offering invaluable strategies for creators aiming to cultivate customer engagement. Meanwhile, "Indistractable," nominated for the 2019 Goodreads Choice Awards, addresses the modern struggle against distraction, presenting a roadmap to reclaiming focus and intentionality in an era of constant digital interruptions. Both books underscore his commitment to exploring the symbiotic relationship between technology and human behavior. Eyal's writing is marked by a lucid, engaging style that seamlessly blends empirical research with practical advice. His narratives are imbued with psychological acumen, reflecting his expertise in behavioral design and persuasive technology. Through his blog, NirAndFar.com, and contributions to prestigious publications such as the Harvard Business Review and The Atlantic, Eyal continues to be a vanguard in the discourse on attention management and behavior modification. His work not only educates but also inspires readers to harness their potential by understanding and leveraging the intricate dynamics of habit and focus.