Rolf Dobelli

Rolf Dobelli, a distinguished Swiss thinker and entrepreneur, has carved a unique niche in the literary world by melding his business acumen with a profound exploration of human cognition. Born in Lucerne, Switzerland, Dobelli's early career in the corporate sector laid the groundwork for his incisive analyses of decision-making and societal behaviors. His transition from business to literature was marked by an unwavering curiosity about the intricacies of human thought, a curiosity that continues to influence his work and resonate with readers across the globe. Dobelli's oeuvre is anchored by his seminal work, "The Art of Thinking Clearly," a compilation of insightful essays that dissect cognitive biases and illuminate the often irrational ways in which people make decisions. Since its release in 2011, and its subsequent English publication in 2013, the book has achieved international bestseller status, captivating audiences with its clarity and wit. Alongside this, his provocative manifesto, "Stop Reading the News: A Manifesto for a Happier, Calmer and Wiser Life," challenges modern media consumption and advocates for a more mindful engagement with information. These works underscore Dobelli's reputation as a critical voice in examining the psychological underpinnings of everyday life. Renowned for his lucid prose and penetrating insights, Dobelli's writing style deftly combines analytical rigor with an engaging narrative flair. His contributions to literature extend beyond mere self-help; they are a call to introspection and a re-evaluation of the societal norms that govern our lives. Through his explorations of decision-making and media critique, Dobelli has solidified his place as a leading voice in contemporary thought, prompting readers to rethink the very foundations of their beliefs and choices.