Ashleigh Hansberger

Ashleigh Hansberger, a visionary force in the realm of brand strategy, has carved a distinctive niche as a pioneering entrepreneur and a formidable advocate for the unconventional. Hailing from the United States, her journey began with a daring leap in 2005 when, alongside her equally audacious partner Sunny Bonnell, she co-founded Motto—a bold venture launched with a mere $250 and a wealth of ambition. Despite being a 22-year-old college dropout at the time, her tenacity and innovative spirit quickly propelled her into the spotlight, earning her a coveted spot on Inc. Magazine's 30 Under 30 list of America's Coolest Young Entrepreneurs just five years later. Hansberger's literary debut, "Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different," co-authored with Bonnell and published by HarperCollins in September 2019, challenges the status quo with unapologetic fervor. This work delves into the often-misunderstood traits that society deems undesirable, framing them as the very catalysts for success in business and life. With critical acclaim, the book underscores the power of individuality and defiance in achieving breakthroughs, resonating with those who refuse to be constrained by societal norms. Renowned for her ability to distill compelling narratives from the essence of brands, Hansberger's approach to branding is both captivating and strategic. Her work spans diverse industries—from food and technology to fashion and beauty—collaborating with renowned entities such as 20th Century Fox and The Hershey Company. As Motto's Chief of Strategy, she champions the belief that every brand can be extraordinary by embracing its unique qualities and anchoring them with a bold, unifying vision. A member of the Young Entrepreneur Council, Ashleigh continues to inspire with her passion for challenging conventions and her dream of one day sailing around the world. Residing in New York City, she remains a discerning connoisseur of coffee shops, ever-attuned to the subtleties of typographic choices.