Gad Saad

Dr. Gad Saad, a Lebanese-Canadian luminary in the field of evolutionary behavioral sciences, has carved a distinctive niche in the academic and literary landscapes. Holding the esteemed position of Professor of Marketing at Concordia University, where he also presides as the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, Saad's intellectual journey is marked by prestigious visiting professorships at institutions such as Cornell University, Dartmouth College, and the University of California-Irvine. His academic prowess earned him a spot in the Who’s Who of Canadian Business and accolades from Maclean’s as one of Concordia’s "hot" professors, underscoring his influential presence in academia. Among Saad's most compelling contributions to literature are his books, "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life" and "The Parasitic Mind: How Infectious Ideas Are Killing Common Sense." These works have garnered critical acclaim for their insightful exploration of human nature through the lens of evolutionary psychology. His earlier work, "The Consuming Instinct," translated into multiple languages, is a seminal text that delves into the Darwinian roots of consumer behavior. Saad's writings are lauded for their rigorous analysis and thought-provoking themes, earning him awards such as the Darwinism Applied Award from the Applied Evolutionary Psychology Society. Saad's writing style is characterized by its incisive clarity and engaging narrative, effectively bridging complex scientific concepts with accessible discourse. His scholarly endeavors extend beyond the written word, as evidenced by over 75 scientific publications and presentations at leading academic conferences worldwide. Emphasizing themes of consumer behavior, decision-making, and the interplay between biology and culture, Saad stands as a vanguard in both evolutionary psychology and marketing. His contributions continue to resonate within academic circles and beyond, solidifying his role as a pivotal figure in understanding the intricacies of human behavior.