Geoff Tuff

Geoff Tuff, a distinguished strategist and thought leader, has spent nearly three decades at the forefront of business transformation, guiding some of the world's most prestigious companies through the labyrinth of innovation and strategic growth. Born in Canada and raised between the UK and the U.S., Tuff's early experiences across diverse cultures have endowed him with a global perspective that informs his work today. As a Principal at Deloitte, he holds pivotal roles in shaping the firm's Sustainability, Innovation, and Strategy practices, having previously led Doblin and served as a senior partner at Monitor Group. His career is a testament to his commitment to helping businesses transcend conventional wisdom and thrive in an ever-evolving landscape. Tuff has authored seminal works that have resonated widely, including the influential "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws." His writing, characterized by a profound understanding of the interplay between human behavior and economic paradigms, also includes the national bestseller "Detonate: Why - and How - Corporations need to Blow up Best Practices (and Bring a Beginner's Mind) to Survive." Both books have garnered critical acclaim for their incisive analysis of corporate inertia and the necessity of innovation. In recognition of his strategic acumen, Thinkers50 named him a finalist for the Distinguished Achievement Award in Strategy in 2019. Renowned for his integrative approach, Tuff seamlessly blends deep analytical rigor with the creative insights of design thinking, making him a sought-after speaker and writer. His astute observations have graced the pages of esteemed publications such as Harvard Business Review and HuffPost, elucidating the nuances of growth through innovation. Residing in Wellesley, Massachusetts with his wife, Martha, and their four sons, Tuff continues to be a leading voice in the realm of business strategy, empowering organizations to navigate and adapt to the complexities of modern markets.