Margaret Heffernan

Born in Texas and raised amidst the cultural tapestry of Holland, Margaret Heffernan's eclectic upbringing laid the groundwork for her illustrious career as a thought leader and author. Her academic endeavors at Cambridge University honed her analytical prowess, a skill she later wielded adeptly during her tenure at BBC Radio. There, she crafted, directed, and produced a multitude of documentaries and dramas, cementing her reputation as a visionary storyteller. Her work on the award-winning series "Out of the Doll's House" and the comprehensive "The French Revolution" series showcased her ability to bring historical narratives to life, often collaborating with renowned figures such as Alan Rickman and Simon Schama. Transitioning from the media world, Heffernan made her mark in the business realm, leading several internet companies and receiving accolades for her influence in the burgeoning digital landscape. Heffernan's literary contributions, particularly in business and leadership, have been both profound and transformative. Her seminal work, "Willful Blindness: Why We Ignore the Obvious at Our Peril," was shortlisted for the Financial Times/Goldman Sachs Best Business Book award and lauded as one of the decade's best by the Financial Times. This penetrating analysis delves into the psychological barriers that prevent individuals and organizations from acknowledging uncomfortable truths. In "A Bigger Prize: How We Can Do Better than the Competition," Heffernan critiques the often detrimental nature of competition, a narrative that garnered the Transmission Prize. Her oeuvre, including "Beyond Measure: The Big Impact of Small Changes," reflects a consistent exploration of the human psyche and organizational dynamics, resonating with readers worldwide. As an author, Heffernan's style is marked by its incisive clarity and the courage to challenge conventional wisdom. Her works, infused with a blend of social criticism and psychological insight, have established her as a leading voice in the discourse on leadership and organizational behavior. Beyond her writing, Heffernan's influence extends to her TED talks, viewed by millions, and her advisory roles with top-tier corporations and sports teams. Her continued contributions to the Financial Times and Huffington Post further underscore her commitment to fostering a more introspective and progressive business culture.