Paul Roetzer

Paul Roetzer, an influential figure in the marketing industry, is the founder and CEO of PR 20/20, a pioneering inbound marketing firm based in Cleveland, Ohio. With a vision to integrate technology with traditional marketing practices, Roetzer established PR 20/20 in 2005, marking it as the first agency to join HubSpot's value-added reseller program. His career began with a significant tenure as a consultant and vice president at a conventional public relations agency, where he honed the expertise that would later drive his innovative approach to marketing. Among Roetzer's notable contributions to the field is his book "The Marketing Agency Blueprint," a pivotal guide that articulates the transformation of marketing agencies through technology and innovation. This work serves as a strategic manual for creating hybrid agencies that excel in efficiency, influence, and profitability. His more recent publication, "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business," explores the profound impact of artificial intelligence on marketing strategies, earning him recognition as a thought leader in this rapidly evolving domain. Roetzer's writing style is characterized by its clarity and strategic insight, effectively bridging the gap between traditional marketing methodologies and cutting-edge technological advancements. He is a vocal advocate for change and innovation, frequently engaging audiences as a speaker and contributor to the PR 20/20 blog. Through his work, Roetzer has significantly shaped the discourse on the integration of AI in marketing, positioning himself as a leading voice in the industry's ongoing transformation.