Robin Koval

Robin Koval, an influential figure in the advertising and marketing sphere, has carved a distinguished career that spans over two decades. As an astute marketing strategist with a keen eye for innovation, she has left an indelible mark across a diverse range of industries—from the allure of beauty products to the robust world of pharmaceuticals. Her strategic acumen is perhaps best exemplified by the iconic “Yes, Yes, Yes” campaign for Herbal Essences and the unforgettable AFLAC duck, which resonated globally. As President of The Kaplan Thaler Group, Koval has been instrumental in transforming the agency from its nascent stages into a powerhouse with billings exceeding a billion dollars. Her leadership has consistently positioned the agency as one of New York’s most dynamic and rapidly expanding creative forces, serving illustrious clients like Wendy’s, U.S. Bank, and Procter & Gamble. A prolific author, Robin Koval has co-authored several bestsellers that have garnered national recognition. Among her acclaimed works, "Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary" stands out as a testament to her belief in the transformative power of resilience. Alongside her collaborator Linda Kaplan Thaler, she has also penned "The Power of Small: Why Little Things Make All the Difference," which eloquently argues for the significance of seemingly minor actions in a world preoccupied with grand gestures. Their earlier collaboration, "The Power of Nice: How to Conquer the Business World with Kindness," challenges the cutthroat norms of business with its advocacy for empathy and kindness, achieving immediate success on the New York Times and Wall Street Journal bestseller lists. Their debut, "Bang! Getting Your Message Heard in a Noisy World," remains a seminal guide in the realm of marketing communication. Koval’s writing is characterized by its clarity and motivational undertones, reflecting her steadfast commitment to empowering individuals and businesses alike. Her works often explore themes of perseverance, the impact of small actions, and the efficacy of kindness in professional settings, positioning her as a leading voice in the fields of business leadership and personal development. Through her books and professional endeavors, Robin Koval continues to inspire both aspiring and seasoned professionals to harness the power of grit, empathy, and strategic creativity in their pursuits.