Stephen Wunker

Stephen Wunker, a distinguished figure in the realm of business innovation, has carved a niche as a thought leader and strategist. A long-time collaborator with the eminent Clayton Christensen, Wunker has been instrumental in shaping modern innovation theories. His professional journey is marked by pioneering efforts in technology, as he spearheaded the development of one of the inaugural smartphones, a testament to his visionary outlook. Currently, he helms New Markets Advisors, a consultancy recognized for its expertise in growth and strategy. One of Wunker's paramount contributions to the field is his book, "Jobs to Be Done: A Roadmap for Customer-Centered Innovation." This work delves into the intricacies of consumer needs and behaviors, offering a nuanced perspective on how businesses can adapt and thrive by understanding the underlying motivations of their customers. His writing has not only garnered critical acclaim but has also positioned him as an authoritative voice on customer-centric innovation. Wunker's writing style is both incisive and accessible, characterized by a clarity that distills complex concepts into actionable insights. He consistently explores themes of innovation, strategy, and customer engagement, contributing significantly to the discourse on business transformation. His articles in esteemed publications like Forbes, Harvard Business Review, and The Financial Times further underscore his role as a leading thinker in the industry, continually challenging the conventional paradigms of market growth and development.