You Are a Badass
How To Stop Doubting Your Greatness and Start Living an Awesome Life
Book Edition Details
Summary
"You Are a Badass (2013) is your guide to living life to the fullest. Sincero provides an analysis of exactly what’s holding you back and provides powerful strategies geared toward breaking bad habits so that you can truly live out your dreams.\nBecome the badass you always wanted to be."
Introduction
Picture yourself waking up tomorrow morning with complete financial freedom. No more checking your bank balance with trepidation, no more declining dinner invitations because money is tight, no more sleepless nights worrying about bills. This isn't fantasy—it's the reality waiting for those brave enough to transform their relationship with money. The journey from financial struggle to abundance isn't primarily about finding new income sources or cutting expenses, though those play a role. It's about rewiring the deep-seated beliefs, thoughts, and emotions that have kept you trapped in cycles of scarcity. Money responds to energy, and when you shift your internal frequency from lack to abundance, from fear to faith, from doubt to unwavering belief, something magical happens. The universe begins conspiring in your favor, opportunities appear seemingly from nowhere, and wealth starts flowing toward you with surprising ease. This transformation requires courage, commitment, and a willingness to challenge everything you've been taught about money and success.
Transform Your Money Beliefs and Embrace Abundance
Your relationship with money mirrors your relationship with yourself, and most of us have been carrying around toxic beliefs about wealth without even realizing it. These unconscious patterns act like invisible barriers, repelling the very prosperity we desperately desire. Deep in your subconscious mind lives a seven-year-old prince who absorbed messages about money during childhood and now runs your adult financial life based on outdated, often harmful programming. Consider Jen's powerful realization during an expensive coaching seminar when she discovered her deepest money block. As she contemplated investing $85,000 in high-level mentoring, a buried belief surfaced with crystal clarity: if she became financially successful, her beloved father would feel crushed and abandoned because she would no longer need his care. This revelation explained decades of self-sabotage and income limitations. Her subconscious had been protecting her from success to preserve her father's love. Once awareness illuminated this hidden belief, Jen could begin the healing process. She visualized her father being proud of her success, imagined thanking him for being such an inspiring role model, and began receiving his financial gifts with even deeper gratitude. The energy around money shifted from guilt and limitation to love and appreciation. Within months, she had manifested that exact $85,000 and was on her way to building a seven-figure business. To uncover your own limiting beliefs, pay close attention to the phrases you use around money. Notice when you say things like "I can't afford it," "Money doesn't grow on trees," or "Rich people are greedy." These seemingly innocent statements reveal the programming running your financial show. Challenge each belief by asking powerful questions: Is this absolutely true? Where did I learn this? How does this belief serve me? What would I believe if I wanted to be wealthy? Replace limiting thoughts with empowering affirmations that generate genuine emotion. Instead of "Money is hard to come by," try "Money flows to me easily and joyfully." Write your new beliefs daily, speak them aloud, and most importantly, feel them in your bones. Remember, money is simply energy, and energy follows thought. When you consistently think wealthy thoughts backed by powerful emotions, you literally reprogram your subconscious to attract abundance rather than repel it.
Harness Faith, Gratitude and Universal Intelligence
Faith is your rocket ship to riches, the invisible force that propels you beyond current circumstances into the realm of infinite possibility. Without unwavering faith in yourself and the universe's abundant nature, you'll remain trapped in the logical limitations of your present reality. Faith means believing in outcomes before seeing evidence, trusting that your desires exist and are making their way toward you even when external circumstances suggest otherwise. Jim Carrey's legendary story perfectly illustrates faith in action. As a broke, unknown comedian living in a van with his family, Carrey wrote himself a check for $10 million dated three years in the future, marking it "for acting services rendered." He carried this worn piece of paper in his wallet while visualizing directors praising his work and powerful industry figures seeking him out. Despite facing countless rejections and struggling to pay for basic necessities, Carrey never wavered in his belief that massive success was inevitable. His unwavering faith, combined with relentless action, created the energetic frequency that attracted his breakthrough role in "Dumb and Dumber"—which paid him exactly $10 million just before the date on his check. Faith works because it raises your energetic frequency, opening you to opportunities that fear and doubt make invisible. When you truly believe your financial goals are already accomplished, you naturally take inspired action, notice synchronicities, and attract the right people and circumstances. Faith also helps you release attachment to specific outcomes, allowing the universe to deliver your desires in ways far better than you could have imagined. Gratitude acts as faith's perfect partner, creating an energetic magnet for abundance. Successful people understand that appreciation literally appreciates—whatever you're grateful for multiplies in your experience. Start each day by acknowledging the money already flowing through your life, from the coffee in your cup to the roof over your head. Express genuine gratitude for bills, seeing them as proof that you're trusted with credit and services. Thank money itself as if it were a dear friend, because that's exactly what it can become. Practice grateful expectation by feeling deep appreciation for the wealth currently making its way to you. Even when your bank account looks empty, maintain the energetic stance of someone whose ship is coming in. This isn't denial or positive thinking—it's aligning with the fundamental truth that in an infinite universe, your desires already exist and are seeking expression through you.
Take Decisive Action and Build Wealth Habits
Decision is the turning point that transforms dreams into reality, the moment you stop dabbling and start dominating your financial destiny. True decision means cutting off all other options, burning bridges to mediocrity, and committing with such intensity that success becomes inevitable. Most people think they've decided to get rich when they've merely expressed a preference or made a wish. Real decision feels different—it's accompanied by immediate action and unwavering resolve. Meet Kelly, who owned a T-shirt company but found herself trapped in a frustrating cycle of feast or famine. Despite having more business than she could handle, she barely scraped by because unexpected expenses constantly drained her profits. For years, she told herself she couldn't afford to hire help because business was either too busy to train someone or too slow to justify the expense. This mental loop kept her working exhausting hours while her income remained stagnant. Everything changed when Kelly's coach forced her to make a real decision: hire an employee within thirty days or stay stuck forever. The moment Kelly committed to this terrifying leap, her entire energy shifted. Suddenly, the solution seemed obvious rather than impossible. She hired her first employee despite having no idea how she'd pay him, and magic happened. The psychological shift from scarcity to expansion opened floodgates of abundance. Within the first week of making this decision, Kelly generated $26,000—more than she'd made in many entire months. Your decisions alert the universe to your new identity and intentions. When you decide with absolute commitment, opportunities begin appearing as if summoned by your certainty. Ideas flow more freely, people offer help, and resources materialize from unexpected sources. This isn't coincidence—it's the natural response of an abundant universe to someone who has chosen abundance. Transform decision-making from agonizing deliberation into swift, confident action. Set clear deadlines for choices, gather essential information quickly, then trust your intuition and move forward. Remember that there's no perfect decision, only decisions you commit to making perfect through dedicated action. Practice making smaller decisions rapidly to build your decision-making muscle for the big financial choices ahead. Every moment offers opportunities to choose abundance over scarcity, action over procrastination, faith over fear. These micro-decisions accumulate into the macro-reality of your financial life. Decide now, decide completely, and watch your wealth-building momentum become unstoppable.
Develop Tenacity and Sustain Your Success
Tenacity is the bridge between decision and achievement, the unwavering commitment that carries you through inevitable challenges toward your financial goals. Every successful person attributes their wealth primarily to persistence rather than talent, luck, or intelligence. In the journey from broke to abundant, there will always be moments when quitting seems rational, when obstacles appear insurmountable, when everyone around you suggests you're crazy for continuing. These are precisely the moments that separate those who achieve lasting wealth from those who return to their comfort zones. Consider the inspiring story of Jen's neighbor, a finance professional who risked her entire life savings to launch an investment management company. With two babies in diapers, one child hospitalized, and jury duty obligations, she faced seemingly impossible circumstances. Working in a male-dominated industry without wealthy backers made her struggle even more daunting. When a potential investor dismissively asked, "Is that all you've got?" referring to her modest initial investment, she broke down in tears, questioning whether she could survive the brutal early stages of entrepreneurship. For nearly a year, she wandered her neighborhood like a ghost, stress etching away pounds and color from her face. Friends worried she might literally fade away from the pressure. Yet she refused to quit, clinging to her vision of financial freedom and family security. Her mentor's advice became her mantra: "Nobody wins if you quit. If your investors are going to fire you, let them fire you—don't fire yourself." This mindset shift from victim to warrior sustained her through the darkest months until breakthrough finally arrived. Today, this same "zombie neighbor" has increased her net worth by twenty times, works only with clients she loves, and enjoys complete financial freedom. None of this would have been possible if she had surrendered during that brutal first year when success seemed impossible. Tenacity requires developing immunity to other people's opinions and projections. When you're building something unprecedented in your life, friends and family will often express worry, skepticism, or outright disapproval. These reactions usually reflect their own fears and limitations rather than accurate assessments of your potential. Surround yourself with examples of others who have achieved what you're pursuing, and let their stories fuel your persistence when doubt creeps in. Build systems that support long-term commitment rather than relying solely on willpower. Create daily practices that reinforce your wealth-building identity: meditation, affirmations, inspiring reading, and connection with other ambitious people. Track your progress meticulously, celebrating small wins while maintaining focus on ultimate objectives. When setbacks occur—and they will—view them as course corrections rather than reasons to abandon ship. The universe is always guiding you toward your goals, sometimes through challenges that strengthen your resolve and develop necessary skills.
Summary
Your financial transformation begins the moment you recognize this fundamental truth: you already possess everything needed to create lasting wealth. The money you desire exists right now, waiting for you to align your thoughts, emotions, and actions with abundance rather than scarcity. As this book powerfully reminds us, "You can have your excuses or you can have success. You can't have both." This isn't merely inspirational rhetoric—it's a practical framework for recognizing that every moment offers a choice between limitation and expansion, between playing small and claiming your birthright of prosperity. The stories throughout these pages prove that ordinary people become extraordinary by shifting their relationship with money from fear to love, from resistance to flow, from doubt to unshakeable faith. Start today by examining one limiting belief about money that has held you back, question its validity, and replace it with an empowering truth that makes you feel excited about your financial future.
By Jen Sincero
