Linda Kaplan Thaler

Linda Kaplan Thaler, a luminary in the advertising and entertainment spheres, has indelibly shaped American pop culture with her inventive campaigns and iconic jingles. As a native New Yorker, her career spanning over a quarter-century is highlighted by her innovative creations that have become cultural touchstones, such as "I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid" and "Kodak Moments." With a keen eye for cultural resonance and a deft touch in crafting memorable narratives, Thaler's work has garnered her 13 Clio Awards, including accolades for Best Original Music and Lyrics. As the driving force behind The Kaplan Thaler Group, established in 1997, she has steered the agency to become a billion-dollar powerhouse, recognized for its groundbreaking creativity and rapid expansion. Among Thaler's literary contributions, her collaboration with Robin Koval stands prominently. Their book, "Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary," exemplifies their focus on the virtues of tenacity and determination. Their debut, "Bang! Getting Your Message Heard in a Noisy World," offers incisive insights into effective marketing, while "The Power of Nice: How to Conquer the Business World with Kindness" challenges the cutthroat business ethos with its advocacy for kindness—a theme that resonated widely enough to earn spots on the New York Times and Wall Street Journal bestseller lists. "The Power of Small: Why Little Things Make All the Difference," also an instant national bestseller, further cements their reputation for elevating seemingly minor details into transformative principles. Thaler's prose is characterized by its engaging clarity and persuasive vigor, expertly weaving together elements of business acumen and personal growth. Her works consistently underscore the importance of empathy and resilience, positioning her as a leading voice in the realm of business literature. Through her writings, she not only informs but also inspires, leaving an indelible mark on both the advertising industry and the literary landscape.